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Long Tail, The, Revised and Updated Edition

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Author:Anderson, Chris
Publisher:Hyperion

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Long Tail, The, Revised and Updated Edition

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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